Wednesday night is the group's designated "comic book night" because that is the day of the week when new comic books are released. The comic book store is run by fellow geek and recurring character Stuart. On a number of occasions, the group members have dressed up as pop culture characters, including The Flash, Aquaman, Frodo Baggins, Superman, Batman, Spock, The Doctor, Green Lantern, and Thor. As a consequence of losing a bet to Stuart and Wil Wheaton, the group members are forced to visit the comic book store dressed as Catwoman, Wonder Woman, Batgirl, and Supergirl. DC Comics announced that, to promote its comics, the company will sponsor Sheldon wearing Green Lantern T-shirts.
On March 16, 2014, a Lego Ideas project portraying the living room scene in Lego style with the main cast as mini-figures reached 10,000 supporters on the platform, which qualified it to be considered as an official set by the Lego Ideas review board. On November 7, 2014, Lego Ideas approved the design and began refining it. The set was released in August 2015, with an exclusive pre-sale taking place at the San Diego Comic-Con International.
Showrunner Steve Molaro, who took over from Bill Prady with the sixth season, credits some of the show's success to the sitcom's exposure in off-network syndication, particularly on TBS, while Michael Schneider of TV Guide attributes it to the timeslot move two seasons earlier. Chuck Lorre and CBS Entertainment president Nina Tassler also credit the success to the influence of Molaro, in particular the deepening exploration of the firmly established regular characters and their interpersonal relationships, such as the on-again, off-again relationship between Leonard and Penny. Throughout much of the 2012–13 season, The Big Bang Theory placed first in all of syndication ratings, receiving formidable competition from only Judge Judy and Wheel of Fortune (first-run syndication programs). By the end of the 2012–13 television season, The Big Bang Theory had dethroned Judge Judy as the ratings leader in all of syndicated programming with 7.1, Judy descending to second place for that season with a 7.0. The Big Bang Theory did not place first in syndication ratings for the 2013–14 television season, beaten out by Judge Judy.