In August 2009, the sitcom won the best comedy series TCA award and Jim Parsons (Sheldon) won the award for individual achievement in comedy. In 2010, the show won the People's Choice Award for Favorite Comedy, while Parsons won a Primetime Emmy Award for Outstanding Lead Actor in a Comedy Series. On January 16, 2011, Parsons was awarded a Golden Globe for Best Performance by an Actor in a Television Series – Comedy or Musical, an award that was presented by co-star Kaley Cuoco. On September 18, 2011, Parsons was again awarded an Emmy for Best Actor in a Comedy Series. On January 9, 2013, the show won People's Choice Award for Favorite Comedy for the second time. August 25, 2014, Jim Parsons was awarded an Emmy for Best Actor in a Comedy Series. The Big Bang Theory also won the 2016 People's Choice Awards for under Favorite TV Show and Favorite Network TV Comedy with Jim Parsons winning Favorite Comedic TV Actor. On January 20, 2016, The Big Bang Theory also won the International category at the UK's National Television Awards.
In March 2017, the main cast members (Galecki, Parsons, Cuoco, Helberg, and Nayyar) took a 10% pay cut to allow Bialik and Rauch an increase in their earnings. This put Galecki, Parsons, Cuoco, Helberg and Nayyar at $900,000 per episode, with Parsons, Galecki, and Helberg also receiving overall deals with Warner Bros. Television. By the end of April, Bialik and Rauch had signed deals to earn $500,000 per episode, each, with the deals also including a separate development component for both actors. The deal was an increase from the $175,000 – $200,000 the duo had been making per episode.
Amy and Howard begin collaborating on a neuroprosthetics project, upsetting Sheldon and Raj, who feel they are not spending as much time with them. When they seek solace with an annoyed Bernadette, she exploits the situation to trick Sheldon into doing Howard's chores. Penny successfully employs the approaches recommended in one of Bernadette's parenting books to deal with Sheldon, but Leonard believes she is coddling Sheldon too much. Sheldon and Raj resolve the issue of missing their significant others by spending time together.
The show made its United Kingdom debut on Channel 4 on February 14, 2008. The show was also shown as a 'first-look' on Channel 4's digital offshoot E4 prior to the main channel's airing. While the show's ratings were not deemed strong enough for the main channel, they were considered the opposite for E4. For each following season, all episodes were shown first-run on E4, with episodes only aired on the main channel in a repeat capacity, usually on a weekend morning. From the third season, the show aired in two parts, being split so that it could air new episodes for longer throughout the year. This was due to rising ratings. The first part began airing on December 17, 2009, at 9:00 p.m. while the second part, containing the remaining eleven episodes, began airing in the same time period from May 6, 2010. The first half of the fourth season began airing on November 4, 2010, at 9:00 p.m., drawing 877,000 viewers, with a further 256,000 watching on the E4+1 hour service. This gave the show an overall total of 1.13 million viewers, making it E4's most-watched programme for that week. The increased ratings continued over subsequent weeks.
Sheldon and Amy recruit Leonard to research and write citations for their paper on super asymmetry. While working in the campus library, Leonard and Raj discover a Russian paper that asserts that super asymmetry has no merit. Reluctantly, Leonard shares the news with Sheldon and Amy, who fall into a depressive state and do not leave their apartment. Meanwhile, Bernadette asks Denise to teach her how to play Fortnite: Battle Royale so that she can beat Howard. Despite losing to Howard in a rematch after all of her training, Bernadette revels in beating a disinterested Penny.
Howard dresses as Sheldon for Halloween at work, hurting Sheldon's feelings. When Howard does not apologize, Amy and Sheldon dress as Bernadette and Howard at Penny and Leonard's party, angering Bernadette. Sheldon and Bernadette later bond over their painful childhood memories. Leonard is upset that Penny does not seem to remember that their first kiss was on Halloween. Penny later admits she does remember, but does not like to think of their first kiss as an unromantic drunken hookup. She likes to imagine their first kiss was one they shared on Leonard's birthday, which pleases him.